you are the marketer, whether you realize it or not
Effective brand management is the application of marketing techniques to a specific product. (Yes, your resume is a product.) It seeks to increase or position the product’s perceived value to the customer (think employer or recruiter) and thereby increase brand franchise and brand equity. Marketers (you are the marketer, whether you realize it or not) see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases (or jobs) of the same product (your resume). This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount of profit it generates for the manufacturer. Defining your resume brand and applying these proven concepts can make a big difference in the world of resume clutter. Your present resume is part of this clutter. Transform or re-tool your resume into a salient, branded marketing piece with a different and distinct perceived value.